Once in a lifetime, an opportunity comes along that will be remembered for lifetimes to come...

Creative Corridors Coalition is that once-in-a-generation opportunity for Winston-Salem. We are working to create a Green, Artful, Iconic Network through Winston-Salem with pedestrian bridges and vehicular overpasses that reflect both the distinct attributes of our past and the unifying aspirations of our future. Creative Corridors is turning a routine transportation project into an economic, aesthetic, and social capital GAIN for our community.


Pedestrian bridges

Strollway Pedestrian Bridge

The Creative Corridors Coalition engaged North Carolina native and internationally acclaimed landscape architect Walter Hood for the Strollway Pedestrian Bridge ... Read More

Green Street Pedestrian Bridge

The Green Street Pedestrian Bridge will cross over Business 40 in its current location, connecting the West Salem neighborhood with BB&T ... Read More

Vehicular bridges | Roadway betterments

Research Parkway Betterments and Twin Arches

The Salem Creek Connector project creates a major new interchange at US 52 and a new road—Research Parkway—leading to the ... Read More

Martin Luther King, Jr. Drive Betterments

Design guidelines for intersections, landscaping and artwork along this corridor were developed as part of the Creative Corridors Coalition Master Plan, ... Read More

Business 40 Betterments

Betterments along Business 40 provide for the replacement of street lights, landscaping, railings and various other aesthetic improvements along Business ... Read More


The bridge designs will be developed as artful and iconic features in downtown Winston-Salem. In addition to these iconic projects, a broad range of streetscape betterments will turn ordinary roadways into beautiful and connected networks. Each of these priority projects represents a strategic commitment to support economic development and community connectivity.


Creative Corridors Coalition engaged accomplished and visionary designers for iconic projects along the new Business 40 corridor.

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Walter Hood

Among his many accolades and recognitions, North Carolina-native Hood was the 2009 recipient of the prestigious Cooper-Hewitt National Design Award for Landscape Design. He was a 1997 winner of the Rome Prize and was recently a selected winner for the Venice Biennale. Notable completed projects include Splash Pad Park in Oakland, CA , the MH deYoung Museum in San Francisco and the Center for Civil and Human Rights in Atlanta, Georgia. Winston-Salem’s Strollway Pedestrian Bridge is soon to be added to the list.

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Larry Kirkland

Kirkland brings his expertise in collaborative, multi-scale, multi-dimensional installation artworks to the Business 40 Project. A member of the Public Art Network Council of Americans for the Arts, Kirkland’s notable public art projects include installations at the American Red Cross Headquarters, Portland International Airport, and New York’s Penn Station.

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Donald MacDonald

Until he was commissioned for the Business 40 Project, MacDonald was best known for designing three of the nation’s most noted bridge structures: the Cooper River Bridge in Charleston, SC; The San Francisco-Oakland Bay Bridge, San Francisco, CA; and the retrofit of the Golden Gate Bridge. Most recently, he is the visionary behind Tilikum Crossing, the new pedestrian and bicycle bridge in Portland, Oregon.

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Corridor Planners and Designers

Under the direction of project manager Glenn Walters, Creative Corridors Coalition hired Design Workshop in 2011 to conduct both an intensive public engagement process and to create the Visionary Master Plan and Design Guidelines that will influence the landscape of Winston-Salem for generations.

Based in the heart of downtown Winston-Salem for more than two decades, Stimmel Associates is an accomplished Landscape Architecture, Land Planning and Civil Engineering firm serving the Triad and the Southeast. With Christy Turner leading this project, they have been instrumental in the application of the Creative Corridors design guidelines to the realities of both the Business 40 and Research Parkway projects.

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The Creative Corridors Coalition is a volunteer-run nonprofit organization founded in 2007, two years after the North Carolina Department of Transportation announced plans to rebuild a one-mile stretch of Business 40 in downtown Winston-Salem that will include the replacement of 11 aging bridges. Since that time, Creative Corridors volunteers have initiated and participated in hundreds of community meetings, organized dozens of community events, and worked tirelessly alongside city and state officials to ensure the new bridges capture the city’s devotion to arts, culture, and innovation.
The Coalition has secured funding to commission world-class designs for iconic bridge architecture and roadway betterments that will distinguish Winston-Salem as a place of accomplishment. Our vision is to build a Green, Artful, Iconic Network … to create a GAIN in the City of Arts & Innovation.

What is GAIN?

  • Green is how we design, construct and maintain structures that work with nature instead of against it.
  • Artful means both the inclusion of art plus the artful design of the corridor elements.
  • Iconic is the creation of memorable structures that define a place, creating a lasting image that becomes a part of the community’s identity.
  • Network integrates and connects a community, drawing its citizens together and facilitating economic development in our area.
The Creative Corridors Coalition would like to thank the James G. Hanes Memorial Fund, the John W. and Anna H. Hanes Foundation and the John and Peggy Taylor Foundations for their generous support of the design of our priority projects. The Creative Corridors Coalition would also like to thank the North Carolina Department of Transportation and the Winston-Salem Department of Transportation for their support and partnership throughout this design process.


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