Working together to set
Winston-Salem apart.

Once in a lifetime, an opportunity comes along that will be remembered for lifetimes to come...

Creative Corridors Coalition is that once-in-a-generation opportunity for Winston-Salem. We are working to create a Green, Artful, Iconic Network through Winston-Salem with pedestrian bridges and vehicular overpasses that reflect both the distinct attributes of our past and the unifying aspirations of our future. Creative Corridors is turning a routine transportation project into an economic, aesthetic, and social capital GAIN for our community.


Pedestrian bridges

Strollway Pedestrian Bridge

The Creative Corridors Coalition engaged North Carolina native and internationally acclaimed landscape architect Walter Hood for the Strollway Pedestrian Bridge because there was a desire to consider this bridge in the context of the larger Strollway environment. Hood took inspiration from the land bridge concept and applied it to an urban setting creating an innovative and iconic solution—the only one of its kind in North Carolina. Like the High Line in Manhattan, this bridge will create a remarkable and unique pedestrian experience and will be an important asset for our downtown environment. When the highway was created, it quite literally divided Winston and Salem. This Pedestrian Bridge will relink our city’s historic past to its dynamic present and bright future. The bridge itself will include 12-foot-wide walkways to allow both pedestrian and bicycle traffic. Planting beds will be integrated into the bridge on either side of the walkway with a variety of native plants and ornamental trees. This bridge represents a truly innovative solution for Winston-Salem.

Green Street Pedestrian Bridge

The Green Street Pedestrian Bridge will cross over Business 40 in its current location, connecting the West Salem neighborhood with BB&T Ballpark and the new development slated for that area. With its arching structure, this bridge will serve as an artful and iconic western gateway into downtown. Donald MacDonald, the designer for this bridge as well as the Twin Arches, drew his inspiration for the arching form from the oak trees that are ubiquitous throughout the region. Image rendered by Stimmel Associates.

Vehicular bridges | Roadway betterments

Research Parkway Betterments and Twin Arches

The Salem Creek Connector project creates a major new interchange at US 52 and a new road—Research Parkway—leading to the Wake Forest Innovation Quarter. This project was “fast-tracked” because it will be critical to moving traffic in and out of Downtown Winston-Salem when Business 40 closes for construction. This corridor features multiple enhancements and betterments prescribed in the Creative Corridors Coalition Visionary Master Plan and Design Guidelines. In addition to agreeing upon and negotiating many betterments for the roadway project, Creative Corridors Coalition commissioned world-renowned bridge architect Donald MacDonald to design non-structural arches for this major interchange. MacDonald’s design—now referred to as the Twin Arches—takes visual cues from the frequently found arches in our Moravian communities as well as the domed building, currently called the Wells Fargo Center, designed by renowned architect César Pelli.

Peters Creek Parkway Bridge

The Peters Creek Parkway Bridge near BB&T Ballpark presented design challenges relating to a federally mandated sound wall to be placed on top of the bridge itself. As a result, Creative Corridors Coalition selected artist Larry Kirkland to develop a public art and lighting strategy to make the best of a complicated piece of infrastructure. His solution will include large scale sculptures on the four corners of the bridge and strategic lighting along the sound wall. Kirkland previously worked with Creative Corridors Coalition and Design Workshop on the creation of the Visionary Master Plan and Design Guidelines.

Martin Luther King, Jr. Drive Betterments

Design guidelines for intersections, landscaping and artwork along this corridor were developed as part of the Creative Corridors Coalition Master Plan, and subsequent follow-up work was completed by Design Workshop. Currently, an engineering study is being completed by the Winston-Salem Department of Streets. Creative Corridors Coalition will play an important role in the design strategy and the siting and commissioning of public art projects at strategic points along the corridor. Image rendered by Stimmel Associates.

Business 40 Betterments

Betterments along Business 40 provide for the replacement of street lights, landscaping, railings and various other aesthetic improvements along Business 40 through downtown Winston-Salem. These improvements represent enhancements above and beyond the standard improvements that are scheduled as part of the North Carolina Department of Transportation’s upcoming work in the corridor. Betterments will improve the overall experience of moving through the corridor—whether by foot, bike or car—and they will represent a new standard for infrastructure improvements for our city and for the State of North Carolina. The City of Winston-Salem has earmarked $3 Million in funds from the 2014 Bond Referendum toward Business 40 Betterments.


The bridge designs will be developed as artful and iconic features in downtown Winston-Salem. In addition to these iconic projects, a broad range of streetscape betterments will turn ordinary roadways into beautiful and connected networks. Each of these priority projects represents a strategic commitment to support economic development and community connectivity.


Creative Corridors Coalition engaged accomplished and visionary designers for iconic projects along the new Business 40 corridor.

Walter Hood

Walter Hood

Among his many accolades and recognitions, North Carolina-native Hood was the 2009 recipient of the prestigious Cooper-Hewitt National Design Award for Landscape Design. He was a 1997 winner of the Rome Prize and was recently a selected winner for the Venice Biennale. Notable completed projects include Splash Pad Park in Oakland, CA , the MH deYoung Museum in San Francisco and the Center for Civil and Human Rights in Atlanta, Georgia. Winston-Salem’s Strollway Pedestrian Bridge is soon to be added to the list.

Larry Kirkland

Larry Kirkland

Kirkland brings his expertise in collaborative, multi-scale, multi-dimensional installation artworks to the Business 40 Project. A member of the Public Art Network Council of Americans for the Arts, Kirkland’s notable public art projects include installations at the American Red Cross Headquarters, Portland International Airport, and New York’s Penn Station.

Donald MacDonald

Donald MacDonald

Until he was commissioned for the Business 40 Project, MacDonald was best known for designing three of the nation’s most noted bridge structures: the Cooper River Bridge in Charleston, SC; The San Francisco-Oakland Bay Bridge, San Francisco, CA; and the retrofit of the Golden Gate Bridge. Most recently, he is the visionary behind Tilikum Crossing, the new pedestrian and bicycle bridge in Portland, Oregon.

Corridor Planners and Designers

Corridor Planners and Designers

Under the direction of project manager Glenn Walters, Creative Corridors Coalition hired Design Workshop in 2011 to conduct both an intensive public engagement process and to create the Visionary Master Plan and Design Guidelines that will influence the landscape of Winston-Salem for generations.

Based in the heart of downtown Winston-Salem for more than two decades, Stimmel Associates is an accomplished Landscape Architecture, Land Planning and Civil Engineering firm serving the Triad and the Southeast. With Christy Turner leading this project, they have been instrumental in the application of the Creative Corridors design guidelines to the realities of both the Business 40 and Research Parkway projects.


The Creative Corridors Coalition is a volunteer-run nonprofit organization founded in 2007, two years after the North Carolina Department of Transportation announced plans to rebuild a one-mile stretch of Business 40 in downtown Winston-Salem that will include the replacement of 11 aging bridges. Since that time, Creative Corridors volunteers have initiated and participated in hundreds of community meetings, organized dozens of community events, and worked tirelessly alongside city and state officials to ensure the new bridges capture the city’s devotion to arts, culture, and innovation.
The Coalition has secured funding to commission world-class designs for iconic bridge architecture and roadway betterments that will distinguish Winston-Salem as a place of accomplishment. Our vision is to build a Green, Artful, Iconic Network … to create a GAIN in the City of Arts & Innovation.

What is GAIN?

  • Green is how we design, construct and maintain structures that work with nature instead of against it.
  • Artful means both the inclusion of art plus the artful design of the corridor elements.
  • Iconic is the creation of memorable structures that define a place, creating a lasting image that becomes a part of the community’s identity.
  • Network integrates and connects a community, drawing its citizens together and facilitating economic development in our area.
The Creative Corridors Coalition would like to thank the James G. Hanes Memorial Fund, the John W. and Anna H. Hanes Foundation and the John and Peggy Taylor Foundations for their generous support of the design of our priority projects. The Creative Corridors Coalition would also like to thank the North Carolina Department of Transportation and the Winston-Salem Department of Transportation for their support and partnership throughout this design process.